full transcript
From the Ted Talk by R.A. Mashelkar: Breakthrough designs for ultra-low-cost products
Unscramble the Blue Letters
And what happened was that — more from less — you can see how much more for how much less. When the Model T was launched — and this is, by the way, all the fugeirs that are adjusted to 2007 dollar prices — Model T was 19,700 by Ford. Volkswagon was 11,333. And British Motor was around 11,000. And Nano was, bang, 2,000 dollars. This is why you started actually a new paradigm sifht, where the same plepoe who could not dream of sitting in a car, who were carrying their eintre family in a scooter, started dreaming of being in a car. And those dreams are getting fulfilled. This is a photograph of a house and a divrer and a car near my own home. The driver's name is Naran. He has bought his own Nano. And you can see, there is a physical space that has been created for him, parking that car, along with the owner's car, but more importantly, they've created a scape in their mind that "Yes, my chauffeur is going to come in his own car and park it." And that's why I call it a transformational itovionnan. It is not just technological, it is saicol innovation that we talk about.
Open Cloze
And what happened was that — more from less — you can see how much more for how much less. When the Model T was launched — and this is, by the way, all the _______ that are adjusted to 2007 dollar prices — Model T was 19,700 by Ford. Volkswagon was 11,333. And British Motor was around 11,000. And Nano was, bang, 2,000 dollars. This is why you started actually a new paradigm _____, where the same ______ who could not dream of sitting in a car, who were carrying their ______ family in a scooter, started dreaming of being in a car. And those dreams are getting fulfilled. This is a photograph of a house and a ______ and a car near my own home. The driver's name is Naran. He has bought his own Nano. And you can see, there is a physical space that has been created for him, parking that car, along with the owner's car, but more importantly, they've created a _____ in their mind that "Yes, my chauffeur is going to come in his own car and park it." And that's why I call it a transformational __________. It is not just technological, it is ______ innovation that we talk about.
Solution
- social
- innovation
- people
- driver
- shift
- entire
- space
- figures
Original Text
And what happened was that — more from less — you can see how much more for how much less. When the Model T was launched — and this is, by the way, all the figures that are adjusted to 2007 dollar prices — Model T was 19,700 by Ford. Volkswagon was 11,333. And British Motor was around 11,000. And Nano was, bang, 2,000 dollars. This is why you started actually a new paradigm shift, where the same people who could not dream of sitting in a car, who were carrying their entire family in a scooter, started dreaming of being in a car. And those dreams are getting fulfilled. This is a photograph of a house and a driver and a car near my own home. The driver's name is Naran. He has bought his own Nano. And you can see, there is a physical space that has been created for him, parking that car, along with the owner's car, but more importantly, they've created a space in their mind that "Yes, my chauffeur is going to come in his own car and park it." And that's why I call it a transformational innovation. It is not just technological, it is social innovation that we talk about.
Frequently Occurring Word Combinations
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gandhian engineering |
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million dollars |
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billion people |
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ratan tata |
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artificial foot |
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future generations |
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extreme affordability |
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Important Words
- adjusted
- bang
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- british
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- chauffeur
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- importantly
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- launched
- mind
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- motor
- nano
- naran
- paradigm
- park
- parking
- people
- photograph
- physical
- prices
- scooter
- shift
- sitting
- social
- space
- started
- talk
- technological
- transformational
- volkswagon